Texada Expands SaaS Platform into Additional Dealer Networks with CustomerTrax Acquisition

We are very happy to announce that Texada Software has acquired CustomerTrax, a leading CRM provider to various dealership groups. With the CustomerTrax acquisition, we look forward to accelerating the expansion of our industry-leading SaaS platform further into heavy equipment dealerships.

Our customers are getting extraordinary value from the Texada platform. We’ve seen WesTrac achieve tangible benefits from our sales and quoting solutions - and grow into Texada’s service management suite. We’ve also seen Southside Lifts & Rentals automate and streamline their operations from payments to equipment management with the Texada platform.  

The Texada platform integrates equipment sales, service, and rental with industrial CRM, equipment-aware Service Management, and full Rental Management. This enables our customers to begin or accelerate their digital transformations. Importantly, Texada’s integrated approach enables equipment dealers and rental houses to have a full understanding of their own clients and businesses across all of their current and potential business lines: Equipment Sales, Service, and Rental.

We believe that our approach to integrating equipment sales, service, and rental in a modern SaaS platform is so unique that it deserves its own class of software: Equipment Business Management (EBM).

With CustomerTrax now a part of the Texada family, CustomerTrax customers can benefit from the power of the Texada EBM platform for their own businesses as well. CustomerTrax dealers will soon gain the advantage of Texada’s equipment-aware Service Management, full Rental Management, and equipment inspection and safety solutions. 

As our promise continues to be integration within the Texada suite and to core dealer and OEM systems, Texada solutions connect with a dealer’s existing software and information environment.

We could not be happier to welcome CustomerTrax customers and team members (with decades of equipment dealer experience) to Texada. Collectively we are enabling a transformed and digitized future for equipment dealers with Equipment Business Management.

Most importantly, collectively we are #PowerfulTogether!